gif challenge/ ronald reagan on an ostrich

design and typography

- typography 

• expressive font/ type for eye catching readability 
• legibility vs readability 
• clean serif/sans-serfi fonts/types for smaller body copy 
• sans serai fonts designed for screen viewing assist in readability 

- legibility 

choose classical time tested type faces 

- serif vs sans serif 

serif reads best at smaller sizes, can be complimentary 

- font variance 

too many confuses the reader

- definition 

fonts that are too similar cause ambiguity 

- readability 

use upper and lower case letters for optimism clarity 

- alignment 

left alignment reads easiest, consider eye flow as it moves down the page 

- emphasis 

use these tools without disrupting the eye flow 

- integrity 

avoid stretching or distorting the type 

- weight 

strive for a sense of balance 

- kerning 

the space between letters 

- large text blocks 

you want transitions to be graceful and not harsh.